Data-Driven E-Commerce Insights with Price Aggregation
Unlocking Pricing Power with Proxies for Dynamic E-Commerce Strategies
CASE STUDY
A global online marketplace faced intense competition and rapidly shifting consumer preferences. To stay ahead, they needed continuous, real-time data on competitor prices, product availability, and promotional trends. Yet, frequent site blocks and misleading data hampered their efforts to benchmark effectively.
The Challenge:
IP bans due to repetitive pricing checks and data scraping.
Inability to aggregate data from multiple sites simultaneously.
Difficulty tracking promotions that varied by region or language.
The Proxy Solution:
By rotating through a pool of residential and data center proxies, the marketplace’s data team could scrape thousands of product pages daily without detection. This enabled them to:
Continuously monitor competitor pricing and discounts.
Adjust their product listings and inventory decisions in real-time.
Collect clean, uninterrupted data across different geographies.
The Results:
Armed with accurate, timely pricing insights, the marketplace optimized their listings and boosted their conversion rates. Key improvements included:
Faster response to competitor price drops.
More dynamic promotional strategies based on real-time market signals.
Stronger market positioning, driving consistent revenue growth.
